I’m Ben and this Substack is about sharing indie-marketing how-to guides from podcasts, interviews, trial and error.
Previously, most of my ‘marketing study’ was done in private by asking other marketers, founders and channel experts and trying things out on my own.
But I decided to share those discussions and notes publicly via this Substack.
So here you’ll find:
Marketing Q&A podcast episodes.
Written interviews and break downs.
Case studies and analyzes.
My own updates, learnings, trails and failures.
My hope is that I can share with you the insights from a whole range of people who grow and build, rather than just myself.
If this sounds interesting to you, consider subscribing so you’ll be notified when my next post comes out.
Otherwise, here’s a quick break down what’s been covered to date.
Why and How to Use Market Segmentation to Improve Your Strategy
Product And Brand Positioning In 3 Steps with Faisal Siddiqui
How To Use Market Research To Drive Effectiveness and Fix Campaign Problems in 5 Steps
7 questions to improve SaaS landing page conversion rates | Nicholas Scalice, Earnworthy
Website personalization strategy to boost conversions | Teemu Raitaluoto, Markettailor
How to use SEO to acquire users | AdulGaniy Shehu
How to actually promote products on Reddit | Fed, GummySearch
Lead magnet strategy for B2B | Kevin McGrath, Beacon
How to increase conversion rates using chatbots | Paul McKeever, Continually
Onboard and activate users via video messaging | Oli Bridge, Bonjoro
How to write better cold outreach emails | Alex Berman
Where and how to use video for SaaS marketing | Rishabh Bhandari
How to convert trial users to paid via email | Jacob Suckow
Improve marketing performance with brand salience | Ian Barnard
LinkedIn networking strategy for SaaS | Will van der Sanden, Dux Soup
Grow your Twitter account from scratch | Yannick Veys, Hypefury