👉 Oli Bridge is the CMO at Bonjoro.
👉 Oli took the SaaS application from 0 to 50+ users.
👉 We discuss the best practices he's discovered around video messaging to onboard and activate users.
Who can benefit from video messaging?
SaaS companies, e-commerce businesses, course creators, and service providers can all leverage video messaging.
Oli also suggests using video messages for webinar follow-ups, partner programs, reactivating inactive users, and encouraging progress among active users.
Video messaging activation best practices 🎯
Key practices
Keep it personal, not promotional.
Personalize subject lines for engagement.
Limit videos to 60 seconds.
Focus on one or two call-to-actions (CTAs).
Say the recipient's name early in the video.
For reactivating users, give them one or two tips on using your product effectively.
For activating users, outline the next steps and give them simple tasks to begin with.
Effecitve CTAs
Offer value in exchange for a call, e.g., "Hey [viewer's name], let's schedule a call to help you get that job done."
Outline the next steps for the viewer and give them specific tasks, e.g., "Hi [viewer's name], these are the two things you should do next to get started with our product."
How to scale
Delegate tasks to marketing or customer success teams.
Route leads based on timezone or product expertise.
Have an administrator oversee workflow and develop templates for video recorders.
Measuring Performance:
Optimize one part of the purchase funnel at a time.
Run A/B tests for key metrics.
Analyze cohort data.
❌ Common Mistake: Launching too many campaigns simultaneously. Focus on one campaign at a time and assess its performance before moving on to the next.
Key links
Connect with Oli on Twitter,
Read the Video Funnel Playbook.
Try Bonjoro.
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Onboard and activate users via video messaging | Oli Bridge, Bonjoro