In this episode, I had the pleasure of chatting with Matthew Seltzer (LinkedIn), the Senior Vice President at Intuify and an expert in market research.
Matt shared his insights on how market research can help founders solve campaign problems and plan their general marketing strategy.
He explained how to do the 5 steps of the market research process: Starting with problem identification, question development, surveys, and interviews, and how to design effective questionnaires to get the insights you need. He then shared some best practices for analyzing research data and how to draw conclusions and implement the insights.
Subscribe for future episodes, like the next one coming on market segmentation.
PS. Let me know in the comments if you ended up getting a burger too after listening to the recording.
How To Use Market Research To Drive Effectiveness and Fix Campaign Problems in 5 Steps